About Elena

This is the online home of Elena Daniilidou, sustainable living advocate, vegan food lover and minimalist.

Hi, I am Elena, welcome to my website!

Here you will find information about ways to use less natural resources and practical tips on how to live a more sustainable – minimalist lifestyle. 

Inspired by the green movement and practicing minimalism for many years, I realised that through my work, I could showcase how living with compassion and mindfulness IS possible. I hope you can join me on this journey too.

My aim is to leave the world a little better than I found it.

I am a member of the Ethical Influencers Network – the digital community of online professionals dedicated to collectively working towards a better world. You can see my profile here: ethicalinfluencers .

I love helping my local community by regularly volunteering for my local food bank as a warehouse & food centre team member. I also raise funds for charities – currently supporting the Big Issue Foundation which is a financially independent charity that works exclusively with the Big Issue vendors to help them get their lives back.

From a young age, I was a dedicated volunteer for environmental organisations and animal welfare charities. Since I moved from Athens to the UK in 2003, I realised that my youth’s passions have shaped who I am, and they continue to dictate how I live my life today. I have also lived in Mombasa, Kenya, for two years and traveled extensively in Asia and South America. My travels helped me to appreciate immensely the quality of life we enjoy in the western world and the need to safeguard our ecosystem for future generations. 

In 2013 I decided to leave my travel career behind due to family commitments, and I qualified as a Personal Stylist. A couple of years later, I went through the Advanced Image Diploma training to enhance my knowledge on personal branding, coaching development, presentation excellence & leadership mastery. I became a member of the Federation of Image Professionals International (FIPI), for which I also served as Events Director for two years (from 2015 to 2017). After several years of running successfully in my Personal Styling business (ImageNstyle), I moved on to create “Green Living UK” to focus on helping people to adopt a more conscious and minimalist lifestyle.

Official Member of Ethical Influencers

As a stylist I’ve been featured on surrey.muddystilettos.co.uk (read the article here: https://surrey.muddystilettos.co.uk/fashion/muddy-fashion-wardobe-detox/ ) and on Brooklands Radio for the “Just Women” show.

You can find me on social media here:

Or you can send me an email: elena [at] elenadaniilidou. com

What my clients say about my personal styling services:

Thanks so much for all your time yesterday. You gave me some really valuable tips and have made me think a lot more about what styles look good on me. I also really appreciated being able to make use of…


Elena has an infectious enthusiasm for fashion and style. Her insightful and professional advice has given me greater confidence in selecting clothes the correct colour and style to flatter my body shape and skin tone. Thank you!

Catherine W.

Shopping for clothes was always the last thing on my “to do” list. Elena put me at ease and I spent lots of money on new clothes & footwear. My new outfits flatter my body shape and make me feel…


You did a great job last night. Thank you for the tips, I had lots of colour on today and felt so much better for it!


Elena has such a warm, gentle yet professional and confident approach. I learned much about how I can start to enhance my own look, from accessorising to narrowing down to those colours that flatter me and lift me more.


Elena helped me work out which skin tone I have and which colours I should go for. She also helped me look at my existing wardrobe in a different way and had some great tips to avoid picking the same…


My style workshop with Elena went smoothly with full explanation and detailed information on how to give a first impression look. Also, I was able to achieve my main concerns about styling myself and other people (colour aspect and body…


You’ve inspired me! Wore a scarf and my bracelet today to up my accessory points and had a new hair do! Had some nice comments! Thank you!


Elena was very helpful from the start. She put me at ease and I really enjoyed the session. I learned a lot at the time. Elena suggested a few outfits I could wear from my wardrobe that I hadn’t thought…

Sally S.

Hi Elena, I hope you are well? It was lovely to see you the other week and to hear about your style business. Although you only gave us a small snapshot into styling I have to say it has really…


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